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主题必需的
语言必需的
在整个课程(说明和评估)中使用的语言。
了解产品必需的
级别必需的
课程长度必需的
技能必需的
字幕必需的
教师必需的
浏览产品营销课程目录
- 状态:免费试用
IE Business School
您将获得的技能: 品牌战略, 市场份额, 投资组合管理, 产品战略, 客户体验战略(CX), 新产品开发, 竞争分析, 设计与产品, 产品生命周期管理, 内部交流, 增长战略, 品牌意识, 产品管理, 打造品牌, 品牌管理, 员工参与, 客户参与, 产品规划, 品牌忠诚度
- 状态:免费试用
IE Business School
您将获得的技能: 目标市场, 营销策略, 同行评审, 市场调查, 案例研究, 产品战略, 调查, 商业研究, 研究设计, 营销渠道, 消费者行为, 营销, 业务规划, 产品营销, 创建调查, 数据分析, 市场分析, 价值主张, 营销策划, 营销传播
- 状态:新状态:免费试用
Packt
您将获得的技能: Backlogs, Product Roadmaps, Sprint Planning, Agile Methodology, Product Management, AI Product Strategy, Wireframing, A/B Testing, Agile Product Development, Project Estimation, Microsoft Teams, Product Strategy, Product Planning, Jira (Software), Product Requirements, Estimation, Project Management, Agile Project Management, ChatGPT, Kanban Principles
- 状态:免费试用
IBM
您将获得的技能: 创新, 产品战略, 利益相关者的参与, 管理团队, 新产品开发, Kanban 原则, 产品开发, 产品路线图, 敏捷项目管理, 产品生命周期管理, Agile 方法论, 产品管理, 冲刺回顾, 可用性测试, 敏捷产品开发, 项目管理生命周期, 敏捷软件开发, 用户故事, 产品测试, 产品规划
- 状态:免费试用
Illinois Tech
您将获得的技能: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
- 状态:新状态:免费试用
Microsoft
您将获得的技能: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Market Intelligence, Design Thinking, User Interface (UI) Design, Quality Assurance and Control, Product Strategy, Data Analysis
是什么让您今天来到 Coursera?
- 状态:免费试用
University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, Digital Advertising, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Strategy and Techniques, Business Marketing, AI Personalization, Customer Communications Management, Persona Development, Machine Learning
- 状态:新状态:免费试用
您将获得的技能: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Promotional Strategies, Responsible AI, Product Marketing, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration
- 状态:免费试用
University of Alberta
您将获得的技能: Scrum(软件开发), Kanban 原则, 需求分析, 需求管理, Agile 方法论, 项目管理, 积压工作, 项目规划, 冲刺回顾, 软件技术审查, 软件开发方法, 功能要求, 冲刺计划, 产品要求, 产品管理, 软件开发生命周期, 需求征询, 敏捷软件开发, 风险管理框架, 业务要求
- 状态:免费试用
IBM
您将获得的技能: 市场调查, 跨职能合作, 投资组合管理, 利益相关者管理, 产品战略, 项目管理, 产品生命周期管理, 产品开发, 商业敏锐度, 价值主张, 产品管理
- 状态:免费试用
University of Pennsylvania
您将获得的技能: 目标市场, 品牌战略, 客户洞察, 整合营销传播, 营销策略与技巧, 客户体验战略(CX), 消费者行为, 营销, 打造品牌, 进入市场战略, 品牌意识, 营销策划, 营销传播
- 状态:免费试用
您将获得的技能: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis
总之,以下是 10 最受欢迎的 product marketing 课程
- 品牌和产品管理: IE Business School
- 营销策略: IE Business School
- Product Management: Packt
- IBM 产品经理: IBM
- Marketing Strategy: Illinois Tech
- Microsoft AI Product Manager: Microsoft
- Generative AI in Marketing: University of Virginia Darden School Foundation
- Product Launch and Post-Launch Management: Microsoft
- 软件产品管理: University of Alberta
- 产品管理:产品管理导论: IBM