产品营销课程
产品营销课程可以帮助您学习市场细分、竞争分析、品牌定位和市场策略。您可以掌握制作有吸引力的信息、分析客户 Feedback 和优化营销活动的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体平台等工具，以支持跟踪绩效和与目标受众互动。
热门产品营销课程和认证
状态：免费试用IE Business School
您将获得的技能: 产品战略, 竞争分析, 新产品开发, 品牌战略, 品牌意识, 产品生命周期管理, 打造品牌, 设计与产品, 内部交流, 增长战略, 品牌忠诚度, 客户参与, 产品管理, 投资组合管理, 客户体验战略（CX）, 品牌管理, 员工参与, 产品规划
状态：免费试用IE Business School
您将获得的技能: 同行评审, 产品战略, 案例研究, 目标市场, 市场调查, 调查, 商业研究, 营销渠道, 营销, 营销策略, 消费者行为, 创建调查, 营销策划, 数据分析, 业务规划, 价值主张, 研究设计, 市场分析, 产品营销, 营销传播
状态：免费试用Microsoft
您将获得的技能: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis
状态：免费试用您将获得的技能: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Responsible AI, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration
状态：免费试用IBM
您将获得的技能: 生成式人工智能, Kanban 原则, 负责任的人工智能, AI 产品战略, 产品战略, 新产品开发, 管理团队, 注册, Agile 方法论, 产品路线图, 产品管理, 创新, ChatGPT, 产品生命周期管理, Scrum（软件开发）, 测试计划, 产品开发, 敏捷软件开发, 产品规划, 可用性测试
状态：免费试用University of Virginia Darden School Foundation
您将获得的技能: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning
是什么让您今天来到 Coursera？
状态：免费试用University of Maryland, College Park
您将获得的技能: 竞争分析, 新产品开发, 线框设计, 商业化, 价值主张, 产品生命周期管理, 目标市场, 市场机遇, 利益相关者管理, 用户体验设计, 创新, 团队领导, 撰写建议书, 产品设计, 产品管理, 原型设计, 金融建模, 产品开发, 金融报表, 构思
状态：免费试用IBM
您将获得的技能: 产品战略, 市场调查, 利益相关者管理, 产品生命周期管理, 产品管理, 价值主张, 商业敏锐度, 投资组合管理, 跨职能合作, 项目管理, 产品开发
状态：免费试用您将获得的技能: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis
状态：免费试用Microsoft
您将获得的技能: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Agile Product Development, Stakeholder Management, Product Requirements, Functional Specification, Responsible AI, Innovation, Change Management, Market Research, Prioritization
状态：免费试用University of Virginia
您将获得的技能: 数据驱动的决策制定, 业务建模, 新产品开发, 创新, 产品路线图, 利益相关者的参与, 产品管理, Agile 方法论, 产品改进, 网络分析, 设计与产品, 设计思维, 客户洞察, 客户参与
状态：免费试用Johns Hopkins University
您将获得的技能: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Collection, Advertising, Behavioral Economics, Data Analysis Software, Biomedical Technology, Marketing Communications, Experimentation, Neurology
总之，以下是 10 最受欢迎的 product marketing 课程
- 品牌和产品管理: IE Business School
- 营销策略: IE Business School
- Microsoft AI Product Manager: Microsoft
- Product Launch and Post-Launch Management: Microsoft
- IBM 产品经理: IBM
- Generative AI in Marketing: University of Virginia Darden School Foundation
- 产品构思、设计和管理: University of Maryland, College Park
- 产品管理：产品管理导论: IBM
- Xbox Product Manager: Xbox
- Product Strategy and Roadmapping: Microsoft
