客户细分课程可以帮助您学习人口统计分析、心理特征分析和行为细分策略。您可以掌握数据 Interpretation、定向营销和客户 Journey Map 方面的技能。许多课程都会介绍 Google Analytics 和客户关系管理 (CRM) 软件等工具,这些工具支持分析客户数据和实施有效的细分策略。

ESSEC Business School
您将获得的技能: 商业分析, R 语言程序设计(中文版), 案例研究, 高级分析, 沟通, 数据分析, 统计方法, 商业营销, 数字化转型, 预测分析, 分析技能, 解决复杂问题, 信息技术, 同行评审, 统计分析, 营销分析, 客户分析, 客户洞察, 预测, 数据展示
高级设置 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Surveys, Survey Creation, Customer Insights, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Strategic Marketing, Data Capture, Data Collection
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Dashboard, Data Storytelling, Marketing Budgets, Heat Maps, Looker (Software), Process Mapping, Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Predictive Analytics, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, R Programming, Python Programming
中级 · 专项课程 · 3-6 个月

您将获得的技能: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Web Analytics, Customer Engagement, Technical Communication, Campaign Management, Analysis, Strategic Marketing, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications
初级 · 课程 · 1-4 周

您将获得的技能: Data Storytelling, Data Presentation, Customer Analysis, Customer Retention, Marketing Analytics, Customer Insights, Strategic Decision-Making, Product Strategy, Data Analysis, Product Management, Data-Driven Decision-Making, Advanced Analytics, Unsupervised Learning, Applied Machine Learning, Technical Documentation, Performance Measurement, Data Preprocessing, Machine Learning Algorithms
中级 · 课程 · 1-4 周

您将获得的技能: Google Analytics, Web Analytics, Marketing Analytics, Target Audience, Campaign Management, Data-Driven Decision-Making, Marketing Effectiveness, Performance marketing, Data Validation, Real Time Data, Customer Insights, Trend Analysis, Data Quality, Anomaly Detection, Benchmarking
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Looker (Software), Customer Retention, Customer Analysis, Customer Insights, Marketing Analytics, Trend Analysis, Data Analysis, Product Management, Performance Metric, Time Series Analysis and Forecasting, Strategic Marketing, Marketing Channel, Forecasting
中级 · 课程 · 1-4 周
University of Maryland, College Park
您将获得的技能: Marketing Automation, Online Advertising, AI Enablement, Marketing Analytics, Natural Language Processing
中级 · 课程 · 1-3 个月

您将获得的技能: Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Data-Driven Decision-Making, Customer Insights, Marketing, Data Storytelling, Strategic Marketing, Business Analytics, Business Metrics, AI Personalization, Data Analysis, Analytics, Advanced Analytics, Financial Forecasting, Automation, Revenue Forecasting
初级 · 课程 · 1-4 周

Johns Hopkins University
您将获得的技能: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Decision Making
中级 · 专项课程 · 3-6 个月

您将获得的技能: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising
初级 · 专项课程 · 3-6 个月